What does it take to run an ice cream business?

To set up an ice cream business you need to follow certain key points and guidelines just like in any business. So if you are thinking of starting this type of business and you have doubts about the most important points to take into account, then I leave you an explained list with each one of them and if you are left with unresolved questions, write in the comments. . I will reply as soon as possible.

Value proposal

If you want to differentiate yourself from the competition, you must work on the value proposition that your ice cream parlor will have, since there are currently hundreds of ice cream parlors everywhere and to stand out you will have to make an effort.

You can do this through your service, the design of your premises, the presentation and flavors of your ice creams, there are many ways. Especially if you plan to set it up in a hot area or one that does not have healthy ice creams, something that has become popular in recent years with the rise of artisan ice creams.

Ideal client

This is a point that sounds a lot in the creation of all businesses and you cannot ignore it. If you know your ideal client, you will know who to reach, so your products will be more successful and you will spend less money investing in advertising that does not interest the people you reach. In addition, you will be able to focus your ice cream flavors, a good example of this is that in some areas and countries of the world people like ice cream without sweetness more, as well as some parts like ice cream with a lot of sugar and if you know your public you can give them just at the point of taste.

Type of ice cream

Are you going to make artisan ice cream? Will you buy ready-made ice cream? Will you use semi-finished products? If you define from the beginning what type of ice cream you will make, you will not only focus more on your target audience, but you will also know exactly what machinery and utensils you will need in your ice cream parlor. Something key in budget distribution.

Location

Believe it or not, the location is essential when setting up an ice cream parlor , it depends on whether people find your ice cream parlor and that you have a continuous influx of customers. A bad location can bankrupt a great ice cream business.

Structuring of space

With a good structured space, you will not only be able to work freely in the ice cream parlor, you will also be able to create a much friendlier environment and you will be able to properly display your ice creams , drawing people's attention.

Likewise, a good distribution will help reflect the identity of your brand. Through this, people will be able to recognize at a glance what kind of ice cream shop it is.

Registrations and permits

As in any business you must verify in your country of origin what type of records and permits you need to be able to set up this type of establishment. Keep in mind that being a food business you must meet some extra requirements, such as the food handling card.

Machinery and Raw Material

As I mentioned before, depending on the type of ice cream you are going to make, you need a certain type of machinery. At this point you must verify if you need to create a laboratory in your ice cream parlor or just a small machine is enough for you.

You will also have to review and get the different types of raw material distributors. In the case of artisan ice creams, you must do it according to your ice cream menu, since all you have to do is get the raw material (fruits, sugars, eggs, milk, etc.) for the type of ice cream you are going to prepare.

Quality Training

To keep up with trends you need to constantly update yourself . This way you will learn not only to prepare more varied ice creams, but you will also be able to offer a better quality to your customers and be up to date with regard to the new machinery. In this way you will avoid losses in inefficient machinery and you will be able to innovate in your ice cream parlor adapting day by day to the market.

If you want to know more about artisan ice cream parlors and setting up this type of business, write to us , we offer training and personalized advice on artisan ice cream parlors.