Andrea Stortini

Hi, I'm Andrea Stortini, consultant, advisor, and master in artisanal ice cream. I help entrepreneurs, professionals, investors, and businessmen to create and/or enhance their artisan ice cream projects, and industrialists to develop winning products in the market.

I have always had an inquiring mind and decided to create a school of artisan ice cream in Valencia, being at that time an unprofitable business, since ice cream was not considered as important as it is today. That's how Gerogelato was born in 2002. Since then, I have advised dozens of ice cream parlors nationally and internationally. I have managed to travel, to know, to experiment, and realized that many people needed help when setting up their business. A bad experience can serve you on the way to turn it into a potential. When I set up my first ice cream shops, I lost a lot of money, and if I had found a consultant at that time, I would have saved on machinery, local design, etc. That is why Gerogelato implemented a different plus to the training: advising each client. I try to make them realize that experience does not come overnight. We must prepare ourselves, read, train, and above all, have the humility to listen and understand that with a single course you will not become the best.

When I started in this world, it was not easy. My family and friends labeled me as a rebel and dreamer for thinking that a business like this could sustain me for the rest of my life. Today, at 57 years old, I can say that half of my life has been dedicated to this world. So, when you have a goal, no matter what segment it is, you should always give your best and do what you like. That's the key to a successful business.

I do not participate in awards nor am I interested in being the winner of the best ice cream in the "world." From my point of view, these are marketing operations that I do not need. My goal is to train professionals who are good entrepreneurs aware of their business and teach what has worked for me and Gerogelato so far.

I have been a partner of multinationals such as Illy, Yspira, Nestle, and other brands in the industry. I have helped to improve their ice cream recipes and have had the privilege of training more than 1000 professionals through my trainings in Europe and America, both in classroom and online mode. The way I evaluate my work is simply by seeing the success of my students with their ice cream parlor projects, seeing that they are creating franchises, being interviewed by the press, and expanding to different countries and cities. Some students even became my competition, creating artisan ice cream schools in Spain and France from what I taught them. That’s how I measure my work and I am excited to see the success of my clients and help more people in this field.

CAREER

1994-97: Production technician at the Polo Nord ice cream parlor in Rome.
1995: Professional qualification in gelato techniques at the hotel school of Senigallia (Italy).
1997: Second degree in ice-cream techniques at the hotel school of Senigallia (Italy).
1998: Quarterly stage at Ping Pong ice-cream parlor in Rome (Italy).
1997-99: Owner of I Tropici ice cream parlor in Rome.
1999-2004: Owner of the ice cream parlor Stortini in Valencia (Spain).
2004-2024: Director of the Gerogelato school and consultant for different companies in Italy, Spain, Latin America, and the United States.
2007-2010: Contributor to the specialized magazine "Helado Artesano".
2007: Member of the jury of the Contest of the best 50 Italian gelato shops, in Sanremo (Italy).
2007-2024: Advisor and Director of different ice cream projects in Spain, Portugal, Brazil, Dominican Republic, United States, Colombia, Argentina, Panama, Aruba, Nicaragua, Italy, Venezuela.
2011-2012: Developer of the Yo-Goo brand and the development of different yogurt shops in Spain.
2014-2018: Contributor to Senda Senior Magazine.
2015-2018: Director of the Gerogelato Ice Cream School in Panama.
2018: Technical advisor for the company Gelato Club (Yspira, Movo Gelato) in Italy.
2019: Technical advisor for Leartiker Spain.
2020 - present: Personalized online mentoring.
- Co-founder and teacher of the online school Gelatodemy
- Production of alternative and eco-sustainable ice creams under the KREAMY brand
2022: Master's Degree in Food and Dietetics at UDIMA in Madrid
2022-present: Co-developer of the Bioactive Ice Cream project at Mind (Milan innovation district) Italy and creation of the PIX brand.
2024: Participation in online course "Food & Health" Stanford University
2024: Speaker at the general medicine congress on food for longevity in Bergamo (Italy).

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