Your artisan ice cream parlor in times of crisis

In times of crisis, many business models and types are threatened. However, you can maintain the sales of your artisan ice cream parlor in times of crisis . And today at GeroGelato we are going to give you some ideas.

It is true that measures such as social isolation can endanger the permanence of the business, however, it also represents a great opportunity for reinvention and the implementation of new strategies.

For that reason, during good times, it is important to make a fund to prevent any eventuality that threatens the flow of sales.

In fact, there are already established options in the market, such as insurance. You can insure your commercial establishment against forced stoppages due to events such as pandemics, or accidents such as fires, among others.
But in this article we will tell you how to maintain your artisan ice cream parlor in times of crisis , what actions to take.

#1: Mindset and perspective

It is important to start with these two aspects that have to do with the mindset of every business man and woman.
The mentality in times of crisis can help you grow, or it can turn against you.

You need a positive mindset and a future perspective . The crisis that your business is going through, whether due to social isolation or any other cause, can become an opportunity.

If you see it from that perspective, then you won't stay in regret, but you will take action.

#2: Work on the branding, authority and positioning of your artisan ice cream parlor

With the right mindset, you will be able to understand the opportunity you have to increase the positioning of your brand.
In these times of crisis you have to promote the values ​​of your artisan ice cream shop . Values ​​such as: solidarity and accompaniment.
So you can generate content through social networks and your business website , with the aim of providing information and support.
For example, during social isolation, parents may not be able to take their children to an ice cream parlor, so what can they do?
Generate content by giving them ideas, such as games, distractions, resources. That way your potential buyers will rememberthat in times of crisis your artisanal ice cream parlor accompanied them and cared about helping them.
Actions like the one explained above increase branding, authority and positioning, and make your buyers loyal. As soon as they have the opportunity, they will go to your ice cream parlor and buy, and they will become repeat customers. If you want more strategies to create or improve your branding, the Ebook Triumph with your artisan ice cream business can help you.

#3: Generate sales strategies

It is a good time to rethink sales strategies . We refer both to strategies to implement immediately, and to a plan for after the crisis.

For example, you can take advantage of the time to train and develop new flavors , you can also start creating vegan ice creams and thus target an exclusive community , without leaving aside the traditional flavors of your artisan ice cream shop.

You can also create a delivery service for areas close to your artisan ice cream parlor. And launch an ice cream promotion to sweeten social isolation.

These types of strategies will serve you not only for the current crisis, but also for any other eventuality that arises.
So work on your mentality and perspective, consolidate the branding, authority and positioning of the brand of your artisan ice cream parlor, and begin to draw up new sales strategies .

#4: 3 delivery apps to sell your ice creams

GLOVO

It is a very practical app but at the same time it is rigorous when it comes to registering your ice cream parlor. As a plus point, it is real-time tracking, you can configure multiple delivery or collection points in a single order and they deliver in less than an hour.

UBER EATS

It is an excellent option and one of our favorites, this app operates in some European countries as well as in Latin America. They are flexible if you have your employees to make the deliveries, a favorable point when there is a high demand for orders, such as on weekends. Their registration process is usually quite fast.

rappi

Although its process to become a partner is usually complex, it is a favorable option for your ice cream parlor, since it operates in many as the number one app in several Latin American countries.

Tips before registering to an app

• Collect all your tax documentation, the three previous apps will request them.
• It is very important that you organize yourself and establish the opening and closing hours of your business.
• Establish specific functions for each one, in this way you can have a better organization when it comes to dispatching your orders.
• Do not forget to mention in your tubs the social networks and WhatsApp number.
• If you have a mobile with a powerful camera, take advantage of it! We recommend you edit your photos with Snapseed (Do not add filters, or make so many edits) it is best to present the product as natural as possible.

I invite you to join the challenge of new technology. Do not forget to follow us on social networks, Instagram or Facebook for more tricks.